COOKIE DOUGH DOWN

CLIENT | Country Crock CREATIVE FIELDS | Art Direction / Design

Cookie Dough Down

Country Crock needed a logo and landing page to support their “Make It Yourself” cookie dough recipe. In the spirit of competition, we inspired people to use the recipe to create cookies using their own imagination and post them to social media. Henceforth, “Cookie Dough Down” was born! Utilizing a top-down view, the landing page featured an animated bowl of dough and ingredients in the top lefthand corner which never stopped mixing different combinations of tasty ingredients. The landing page also transformed from Halloween-inspired, then Christmas and Family Movie Night as the seasons passed.

Stop Motion Holiday Videos

To accompany the website and other materials, we also created a couple of fun stop-motion videos.