Beefeater gin Pinterest campaign
CLIENT | Beefeater Gin CREATIVE FIELDS | Art Direction / Design
Cocktail Recipes & DIY Gift Baskets
For this shoot I worked with an official Beefeater Gin mixologist to document the process of some of his classic Beefeater Gin cocktails. These crafty, shareable videos lived primarily on Pinterest and were released individually over time based on the appropriate season/occasion to promote brand awareness.
In addition, with a small budget, we were tasked with creating a few static pins that would drive to minibar.com with the goal of sales. My partner and I sourced all the props, assisted in styling, and art directed a photographer to put together these simple but fun DIY gift basket ideas.