Story Worldwide Rebrand

As Senior Designer and Art Director for Story Worldwide, I was offered the opportunity to help rebrand the company's look and feel. Starting with the company website, my team and I dove into refreshing everything; including the brand fonts, color palette, design elements and the way we talked about and displayed our work in case studies.

We also took the opportunity to come up with a new look and feel for the brand's social platforms, particularly in how we told stories on Instagram, Facebook and LinkedIn. The refresh included Story's blog “Post Advertising,” where each article focused on Story's unique perspective on the future of advertising, accompanied by abstract, stylistic illustrations.