Star Wars / HP

In the months leading to Star Wars' big return with The Force Awakens, Hewlett Packard teamed up with Lucasfilm to launch a line of “dark side” inspired convertible PCs and laptops. To help drive millennial sales, we crafted a global digital banner and mobile asset campaign armed with witty Star Wars references and exclusive Force Awakens key art.

Taking inspiration from the carbonite chamber in The Empire Strikes Back, we designed a product carousel that let users swipe through product modes. For the Store Locator, the targeting system from Luke's X-Wing turned a typically boring experience into something every fan could enjoy.