Popsicle.com Redesign

We wanted to make Popsicle the bold and iconic brand that it deserved to be. Our goal was to take what makes Popsicle great—its taste appeal, colors and bright yellow box—and bring its design into the modern age.

We started with an overhaul of fonts and cleaner global elements, chose bold colors, and leveraged the curved shape of the Popsicle logo to influence input fields and drop-down menus. Close-up, textured photography and bright gradients drove taste appeal. Time spent on the site went up over 200 percent.