beIN Sports Gamechanger
Client
beIN Sports
Creative Fields
Product Design · Prototyping · Storyboards
Soccer fans rejoice! We gave the common vuvuzela new purpose. With the beIN Sports Game Changer, any TV can be changed to beIN Sports with a simple blow of the horn, as illustrated in a humorous TV spot.
We explored earlier concept designs that housed a battery, on/off button, and LED lights before resorting to a more familiar, traditional shape. Using Cinema 4D, a 3D printer, and some purple spray paint, we built a workable prototype.